Addressing business needs is not the easiest process. It requires you to understand your processes, address what goals you intend to hit, and differentiate between what is a need and what is a want. When you need to make more sales, you may start to stockpile your inventory, but is this really what you want? Sometimes, we have to make sure we are addressing what our business needs, rather than what we think it needs. So how can we do this?
Define the Business Objectives
Clear business objectives will give you guidance. If you are looking to increase revenue, and you work in waste management, you may need a certain number of oil tanks to progress, but in order to be effective, you have to identify the various parameters of your objectives. If you are looking to increase revenue, how are you going to do this? Do you need to get a better view of your profits and identify new channels, or should you increase efficiency by increasing your number of oil tanks? The most important thing to know is that you’ve got to have a clear vision because this will always give you something to aim for.
We can talk about getting the analysis of your data in place, and it can be the most difficult part, but the process of being analytical is so important to establish what your business needs, that it goes beyond spreadsheets and pie charts. You need to get your hands on the data, so you have the facts in black and white to make actionable changes, but there are also tools that can help with this. There are many platforms that can connect a number of different processes, and when we talk about being analytical, we can compartmentalize this one area. The reality is that the analysis should be firmly embedded into the culture of the business. This is by no means a way to force targets upon people, but using data and solid numbers to give you an insight into if your business needs more help or more resources
Working With Your Team
Business needs are internal and external. You can use data to drive your goals, but also, you need to look at how your revenue is lining up with your team. Because if there are patterns in how your team works or communicates relative to the bottom line, this will become apparent in the data. This is why you need to work with your team to push forward. It is unfair to make seismic changes and expect employees to catch up right away. Changes have to be embedded into the culture in a gradual way. Once we’ve done this, it is a far better method of establishing the right level of change.
It’s so important to determine what your business needs. You can identify new processes, make changes in the organisation, and do a lot of foundational work, but in order for it to be effective, you have got to stay focused.