Most of the time, people assume that freelancing is about doing what you like whenever you want. After all, that’s everything being your own boss is about, right? Wrong. You’ll make a lot of mistakes with this mindset, and so it’s crucial to approach freelancing with a more serious attitude.
Don’t compromise on work ethics like professionalism, which will keep clients coming back and even recommend you to others. With freelancing, the obvious methods like dressing formally won’t always be practical, so you have to find smart ways to appear more put together. Here are four of them to try no matter your industry:
1. Be Dependable
Most businesses are successful because they deliver on a promise. There are probably a million people doing what you do, but your dedication to satisfying the customer’s needs is what will keep you in the lead. To do this, you need to understand what your client wants and give it to them when they need it. It will not help to breach deadlines and cancel plans. Instead, keep a schedule that allows you to give each client, existing or new, the attention they require.
2. Be Reachable
It is quite annoying when you find someone who provides a service you need and then not reach them. To avoid losing potential customers, reply to your emails promptly and be available for calls as well. Ideally, it is best to speak to customers yourself, but practically, it can’t always be impossible. Freelancing is by no means a walk in the park, and with all the work that you can get, bringing in help is a brilliant idea. Fortunately, you can have access to answering services without worrying about having a physical location. This allows you to focus on getting work done without losing any clients.
3. Establish Credibility
It’s not that hard to market yourself and your skills, but it matters how you do it. One of the best approaches is to engage yourself in professional activities related to what you do. For example, participate in seminars or conferences to keep updating yourself with adequate skills to boost your business. Instead of keeping the progress to yourself, update your status on your social media platforms where potential clients might see you. Engage in relevant conversations regarding your industry while updating yourself in other areas like technology and innovation.
4. Be Honest
One reason why people are afraid to use freelancers is the perception that there’s no accountability. So it is your duty to be as transparent with your customers as possible about everything. For example, be consistent with your rates from when you first meet the customer until when the project is over. That way, they don’t feel cheated at any point in the transaction. Also, always communicate with your clients anytime there’s a chance to avoid that. If possible, sign contracts with clients so that they are more trusting of your service.
The bottom line is, professionalism will always give you an advantage no matter the line of work you’re in. As a freelancer, you might have to go the extra mile since it might not be so obvious, like with the traditional white-collar jobs. However, it’s a worthy investment if you want to experience growth in your career.