6 Great Text Messaging Marketing Tips

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What do you always have about your person? Go on – what’s in your hand pocket or handbag pretty much all the time? I bet you’re looking at it right now to be honest, reading this?

Yes, I’m talking about your mobile phone.

We use our phones for pretty much everything – reading blogs, checking emails, scooting through social media – and sending and receiving messages.

Even those without a smartphone or can’t access the internet can receive a text message, otherwise known as an SMS. It has recently been found that text messages have a whopping 98% opening rate, and the majority of text messages are read within three minutes of being received. They’re also five times more likely to be read than emails.

Basically, if you are not using text messaging as a marketing tool, you’re missing out. It’s an incredibly effective way of getting your brand out there. All you need to get started is an SMS API and the information that you want to get to your potential customers, and you’re almost there. To get the very best out of your text message marketing, here are some tips:

1. Create an offer that is valuable to the subscriber

Before you send anything, ask yourself ‘does this offer hold any value for the subscriber?’ If the answer is no, don’t send it. Text messages, while superb for marketing, can be a little intrusive. Don’t annoy your subscribers by sending them text messages that are worthless.

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2. Start with the offer

We all live such busy lives that we don’t have time to read lengthy messages that don’t get to the point immediately. The whole point of a text message is to be short and concise, so make sure your offer is right at the beginning so that they know it is worth reading.

Buy one drink and get another free for all VIP members at The Club tonight. Show this message to get the deal. See you there!

3. Include a direct call to action

A call to action tells your subscriber exactly what they need to do next in order to take advantage of the offer. Leave this off and you can leave them floundering and not knowing what to do – and that’s when they are likely to ignore it.

Buy one drink and get another free for all VIP members at The Club tonight. Show this message to get the deal. See you there!

4. Create a sense of urgency

If there is no sense of urgency or immediate deadline, there is more chance of the text message being read and forgotten about or even worse, deleted. A short expiration date or making it seem like they need to take action RIGHT NOW is essential.

Buy one drink and get another free for all VIP members at The Club tonight. Show this message to get the deal. See you there!

5. Make the offer exclusive

Everyone likes to feel special, so make your subscribers feel like VIP’s getting something that isn’t available to just anyone is an effective strategy. After all, if anyone walking in off the street can get the deal, what’s the point in becoming a VIP and signing up for your marketing messages?

Buy one drink and get another free for all VIP members at The Club tonight. Show this message to get the deal. See you there!

6. Mention your brand name

This one sounds obvious, but you’d be surprised at just how many people forget to add this in. Your subscriber needs to know exactly who the message is from so they know where to redeem their offer.

Buy one drink and get another free for all VIP members at The Club tonight. Show this message to get the deal. See you there!

6 Great Text Messaging Marketing Tips

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