In the digital era that we now live in, your website will be one of the most powerful marketing tools your company can have. If it is not of the highest quality, informative, and easy to use, your customers may lose interest and go to one of your rivals.
Launching and managing a website can be a daunting task, especially if you have little or no experience. As a result, many business owners do not bother with one or have one that is ineffective, and they are unaware of the impact this can have on their business.
Here, we discuss some of the factors that will make launching and maintaining an effective website much easier.
Make sure that you have the right people on your team
Before you start, you must decide whether you will do everything yourself, hire an in-house web team or outsource to a third party. All of these options have advantages and disadvantages, and the majority of them boils down to your budget and how much control you want over your website.
Creating a site that not only looks good but also works with little downtime is a demanding and skilled job, so many people choose to hire a professional. If you do want to try your hand at it, start with a simple website, such as one built with WordPress. The main thing to look for is hosting that includes a certificate chain to show that it has SSL.
A good web host will provide you with the option of regular backups of your website, minimal downtime, and basic technical support should you require it. If you want your customers to trust your website, the aforementioned SSL certificate is essential.
If you decide to outsource the development of your website, which is recommended if you have the budget because it gives you more time to focus on growing your site, there are a few questions you should ask.
- Can you easily add and edit the content on your own, or will you have to wait for them to do it?
- Do you get any technical help from the developer?
- What safeguards are in place to prevent hacking, data breaches, and other cybercriminal threats?
Content is king
Before you spend hours building a website, make sure you have plenty of content prepared and ready to go. Many business websites now include a blog section where they can share information, thoughts, and relevant industry content, or give their clients and customers a ‘behind the scenes’ look at the business.
One goal you should strive for is to be an industry expert in addition to selling your product or service to your target audience. If you only use your website for sales, people will only visit it when they are looking to buy something. People will be checking in on a regular basis if you have a blog attached to it, so you must keep it fresh and exciting.
Google now takes interaction into account when ranking websites, so having content that encourages interaction and discussion with your customers will only help push your content higher up the search engine results page.
When it comes to your website, search engine optimization, or SEO as it is more generally known, is critical. Without it, your website will not be visible or rank highly in Google searches, which is how many sites get traffic. It appears to be far more complicated than it is.
Essentially, it entails carefully considering the words that people may use when searching for your website. These are known as keywords. They must be used with caution within your content, as well as on images and titles.