If you are new to blogging there are certain words and phrases that you may not be familiar with or know what they mean but ones that you will need to get to grips with. In order to help you navigate the unknown and the vast world of blogging here are some of the key phrases and their definitions that will help you when starting your blog life.
- Domain/domain name. This is your website’s home address, for example, abc123.co.uk. It is the web address or URL you type in the browser URL bar. Domains can be bought and owned and can range in price from 99p to thousands of pounds. Domain names are usually renewed annually.
- Server. A server is a data centre that stores websites files and runs software that enables a website to function. Think of a large building stocked high with tech. All websites are hosted on a server so to run a website you will either need to find a server or use a hosting provider.
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- Hosting/hosting. A website needs to be hosted. A website host allows you to publish your website files onto the internet and makes them accessible to internet users. There are thousands of website hosting providers who will charge a fee for their services. Some providers offer more services than others and usually put together different packages that can suit your needs and budget.
- WordPress. WordPress is arguably the world’s most popular content management system CMS. It is predominantly a free blogging platform but can be used to creating simple websites. WordPress is so popular as it is easy to use and very versatile. It also supports features such as e-commerce.
- SEO. Search engine optimisation for bloggers is the process of optimising blog posts for the purposes of becoming discoverable on search engine results. Common tasks that enable the SEO process include utilising keywords, on page optimisation and improving page loading speed.
- DA. DA stands for domain authority and is a ranking score that determines how likely your website or webpage is likely to rank on search engine results pages (SERPS) The score is from 0 – 100 and the higher the score the higher authority your website has and the more likely it is to rank highly on search engines. There are tasks you can undertake to improve your website’s DA.
- Permalink. A permalink is the URL of each blog post. One of the ways you can help your webpage rank higher on SERPS is to include keywords within the URL.
- Long tail Keywords. Long tail keywords are a three to four word phrase that someone may potentially search online, for example ‘running for beginners’. Key words help search engines identify the content of the blog post and marry that up with what search engine users are looking for. Using keywords throughout your blog post is essential if you are looking to capture search engine traffic.
- Meta description. The meta description is a short summary of usually around 150 words. This summary appears just below the blog title on the search engine results page. This summary is intended to capture potential readers and entice them to click on your blog article. It is also recommended that you include your long tail keywords in your meta description and the blog headline to make it as search engine friendly as possible.