So you’ve spent weeks planning your business. You’ve finally put your ideas to work, you’ve got a website and you’ve got boxes of products at home ready to be shipped out. You launch the website and now you’ve officially opened your doors for business. But a couple of hours pass and you get no activity on your website. You post again to your social media platforms, you retweet things and you try to boost your presence with advertising money. But still, no sales come in and nobody even bothers to visit your website.
Sadly, this is a common reality for businesses that start on the internet. Getting noticed is difficult and your online store will likely fade into obscurity unless you do something about it. Thankfully, there are a couple of practical solutions for getting your online store noticed so you can finally make your first sale.
Spread it via word of mouth
Tell your friends and family members about your website to get it started. They might spread your business via word of mouth and eventually, it’ll reach people that you’ve never met or heard of. Word of mouth marketing is still incredibly popular and is great for reaching a certain type of audience or demographic.
Focus on search engine optimization
Getting noticed by Google is one of the most effective ways to grow your presence on the internet. Make sure you work with a reputable SEO agency to help you grow your business on the internet and get noticed by Google and thus more customers. It can take a while for Google to index your website, but it’s well worth the investment.
Start a blog on your website
Blogging is a great way to boost your search engine optimization, but it also gives content for your visitors to look at. This is a great way to explain how a product works or to update your audience on your products.
Publish a press release
A press release can be a fantastic way to get noticed by the media. Writing your own press release can work, but it’s difficult to get it published to different media outlets. We suggest working with a company that can both write and publish your press release for some instant attention.
Send samples to influencers
Influencer marketing is a huge deal these days. Sending free samples or requesting someone to review your product can be a fantastic way to get noticed. Just remember that well-known influencers can be extremely expensive to work with.
Look at your analytics
Checking your analytics is a fantastic way to learn where your customers are coming from, what pages they visit and ultimately why they leave your website without making a sale. It could help you discover any kind of bugs or issues with your website and could help streamline the sales experience.
It’s important to understand that growing an online business takes time. Don’t expect to start making sales on the first day and don’t assume you’re going to get rid of all your products in a matter of weeks or even months. It takes time to grow an online store, so don’t go rushing into it!