Amazon has recently experienced a surge in sales. With many shoppers staying at home due to the global pandemic, internet sales have skyrocketed, particularly on the shopping powerhouse that is Amazon.
Whether you are a new Amazon vendor or have been trading for years on AWS marketplace, knowing how to outperform your competitors and increase your sales is something that you need to invest valuable time and energy in. However, being a little bit smarter about how you maximize your time and the tools you use can help you make the most of your sales and increase your Amazon income in the long run.
Offer the best shipping options for your company at the best prices for the customer. Long shipping times and high costs can often deter customers from purchasing.
Optimize your titles, product descriptions, and everything else you can. When adding your title and product description, use the keywords you want to be found for. Throughout your content, try to be concise and to the point while accurately describing your item. This way, you can ensure that your listings have the best chance of being found by people who want to buy what you’re selling.
Think about your photography
If you are not outsourcing your photography, learning some simple tips on how to take good stock image pictures can greatly benefit your listing.
Think light and bright, use lightboxes or white backgrounds, and make the most of natural light. Even if you’re taking pictures with your phone, a tripod will help you keep the camera steady. Purchase high-quality editing software, such as Adobe Lightroom or Photoshop. Don’t forget to take multiple pictures from a variety of different angles to give you more options for your visit.
Use an automatic repricing tool
If you manually reprice your listings, your competitors are most likely using an automated repricer to match or even lower their prices against yours. Save time and effort by utilising an automated system to help you stay on top of the market and handle any necessary price drops quickly and easily.
Look at the terms and conditions
Always ensure that you are adhering to Amazon’s terms and conditions. Failure to do so may result in the restriction or removal of your account, resulting in a loss of sales. So, as tempting as it may be to skirt their terms of service, don’t!
Following their recommendations for creating a high-quality listing will ensure that your product reaches the right people who are looking for you.
Encourage buyers to leave feedback
Always encourage your customers to leave feedback on your products and sellers. Do this by including a thank you note in their package or sending a courtesy email after they’ve made their purchase. However, make sure you are aware of Amazon’s feedback policies. Offering payment for a positive review or feedback is a big no-no and can result in your account being limited or even removed entirely. So be cautious not only of how you ask for feedback but also of how you respond to those who leave feedback and any other incentives you may be tempted to offer.