Marketing Yourself As A Freelancer

One of the most challenging elements of being a freelancer is having to market yourself. You need to find some effective way in which you can gain the interest of potential clients, and thereby gain more of a client base. But when people are starting out as freelancers, at first it can be somewhat challenging to know how best to approach this. In this article, however, we are going to help you out on that front by taking a look at some of the most effective means of marketing that freelancers have available to them.

Photo by Andrea Piacquadio from Pexels

Be Social

One of the easiest and most powerful things you can do to market yourself as a freelancer is to spend some time on social media. You don’t want to spend all day of every day on those sites, but you should find that spending a little time each day on there is going to help you out in a big way further on down the line. The whole thing about using social media is that you need to make sure you are fully engaging with people, rather than just spamming their timelines. Keep your account updated and spread the word, and you’ll find it really makes a difference.

Use Your Place Of Work

If you have access to your own place from which you work, this is actually a potential marketing opportunity that you might want to make use of. Even if you simply work from home, that is something that you can use to your advantage – and doing so is very often going to mean that you are getting so much more work in. For instance, you might go to a banner printing service and put up a banner advertising your services on the outside of your building. You might be amazed at how much attention this can draw, and it can be one of the best things you have ever done for yourself.

Build A Portfolio

Generally, you are going to need something you can show to potential clients in order to gain their interest. There are a lot of options that you might want to look into here, and one of the main ones is to simply build a portfolio that is going to work in your favour. That can be done easily online these days, and all you will then have to do is direct people towards that site for them to see what work you do. This is a simple and powerful means of showing your work.

Mine Your Network


Even if you are just starting out, in truth you probably already have a network that you can make use of. This is something that you should really try to use to your advantage. If you think of it as mining that network for some great leads, you should be able to get exactly that, and that is going to be a huge help as you try to build your freelance business in a big way. It’s definitely something to consider.

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