Online shopping was once a very different experience to physical shopping, but now the two types of shopping are becoming more similar. Many consumers now expect a more personal and interactive experience when shopping online. By treating your online store like a physical store, you could find that you get more business. Here are just a few strategies for treating your online store like a physical store.
Online shopping was once a very different experience to physical shopping, but now the two types of shopping are becoming more similar. Many consumers now expect a more personal and interactive experience when shopping online. By treating your online store as a physical store, you could find that you get more business. Here are just a few strategies for treating your online store like a physical store.
Create an eye-catching digital shopfront
A physical shop needs an eye-catching shopfront in order to get people through the door. Similarly, a website needs engaging landing pages. Large images and stylish fonts will grab people’s attention and lure them in. CTA buttons should meanwhile be treated like doors to different areas of your store – use big buttons and clear enticing information to get people to click.
Allow customers to get interactive with products
Many people like to go into a store for the experience of being able to interact with products before they buy, whether it be sitting on sofas to gage their comfort or grabbing tasters of food. You may not be able to offer the same multi-sensory experience online, but there may still be ways of allowing customers to get interactive so that customers can get a much better idea of what they’re buying. This could include creating 3D product photos, allowing customers to see products in different colours or even adding videos and VR/AR experiences.
Be available to answer questions in real time
If consumers have questions about your products, you could go one step beyond a FAQs page by adding a live chatroom. Just like being able to walk up to a member of staff in store, a live chat feature allows visitors to ask questions that they may have. This page explains how to add a chatroom to your website. Having this feature, does mean having a member of staff available to respond to any queries, so bear this in mind.
Reduce the time it takes to reach the checkout
In a physical store, many people are put off by a long queue. An overcomplicated checkout process can have a similar effect, causing customers to abandon their shopping carts. Make sure that the checkout process isn’t too long and doesn’t require too much personal info. Having the option to create an account or sign up as a guest can be worthwhile – shoppers that want to make a quick one-off purchase can then use the second option, while those that have the patience to create an account can benefit from a more personalised and data-driven experience.
Protect your store from thieves
Online stores need to be kept secure just like physical stores. There may be no online equivalent to shoplifters, but criminals will use other methods to extort money from you such as posing as customers with illegally obtained details or hacking pages in order to direct users to their own malicious sites. Always use a secure payment gateway that asks customers for their CVV number (the three digits on the back of the card), as well as keeping software up to date and disabling any error messages that could be hacked. This guide offers more information on securing a website.