An online audience is different to any other out there. Sure, the internet is no longer a new medium, but it allows for more creativity and experimentation than any other form of advertising out there – a TV advert can only run for so long, and there’s not many people who turn on the radio anymore!
That means, as a person running an online platform or store, you’ve got a lot of different tools and resources to make good use of. So, with all that in mind, let’s go through some of the most common advertising means an online audience really responds to. Maybe you’ll find a bit of inspiration for your blog or business below.
A Platform That Understands Them
You need to know who your audience are from the get go. If you don’t, you won’t ever market effectively, and you’ll just be throwing ideas into the wind and not getting the response you deserve.
You need to know what your audience likes, what they don’t like, how they spend their days, when they’re available to be marketed towards, and what kind of patience they have for chain letters in their inbox… Get these points straight first, and then you’ll have a much more responsive customer base for your website!
An Interactive Seller
Being interactive with your audience can mean a variety of things, but most of all, it ensures you’re taking your audience’s thoughts and opinions into account. In a world where people have more of a platform than ever to be heard through, this means a lot.
So, send out some surveys and feedback forms for them to fill in. When they have the chance to really get their voices heard, in an anonymous and completely honest way, they’ll place a lot more faith in you and your products or services. They know you’re good to your audience/customer base, and that’ll keep them coming back.
A Polished Finish
And finally, an online audience responds to a cohesive advertising effort; the people you’re marketing towards need to understand that you know what you’re doing, and that you’ve got the budget to back it all up. Someone who regularly uses the internet knows when an advert just isn’t up to scratch, and they’re far less likely to pay attention as a result.
Which is why you need some creative video production on your side; put together a team of people with the resources to record what you need, with a professional editor ensuring that every frame fits together. A visual medium like a video is always going to catch the eye, simply by manner of moving as it plays, and that’s what you need to show off on your home page.
An online audience is going to respond to a website that keeps them in mind, has something real to show, and has the professional, trustworthy edge to it. Make sure you keep these points in mind when putting together your next marketing campaign.